BlunderLust Logo

I created the brand and logo for the BlunderLust YouTube channel. The owner wanted his brand to visually depict what their channel and videos embodied. The logo needed to be playful and colorful to reflect the ideas of not taking life too seriously while exploring and learning. His channel focused on gaming, but wanted the opportunity to expand into other avenues. The character of the sheep is specifically a black sheep, signifying the desire to be different and not fit into society’s molds. The sheep’s backpack is a toolkit, allowing him to be diverse and ready for anything.