Willaway Coffee Co. Logo

I created the logo for Willaway Coffee Co., a local coffee shop just starting up in Edmond, Oklahoma. The name comes from the phrase “where there’s a will, there’s a way.” The owners wanted their brand to be classy and modern, but still approachable for the every day crowd. I went through several rounds of ideas with them to help them hone in on the feeling they wanted to evoke. I explored several iterations using classic coffee iconography, but in the end, we settled on a classic wordmark, bringing in bright colors to convey warmth and friendliness.